Tira, the luxury beauty and lifestyle platform by Reliance Retail, was launched in April 2023 under the leadership of Isha Ambani. With a mission to democratize beauty in India, Tira combines AI-driven personalization, curated global and Indian brands, and an immersive retail experience. From the flagship store at Mumbai’s Jio World Drive to a growing chain of outlets across the country, Tira is redefining how India shops for beauty.

 With tools like the Fragrance Finder and Skin Analyser, it blends technology with elegance. The platform also includes private-label brands like Akind, and its latest expansion into lifestyle essentials marks Tira as more than just beauty—it's a new-age lifestyle movement led by Isha Ambani.