In 2025, South Indian films continue to lead the OTT wave in India, outperforming many Bollywood releases in terms of viewership and popularity. Streaming platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar have seen a surge in demand for Tamil, Telugu, Kannada, and Malayalam films. Titles such as Leo, Pushpa: The Rule (Part 2), and Kantara have broken multiple viewership records within days of release.

This regional cinema boom isn’t just limited to the southern states. With dubbed versions and subtitles, these movies are reaching pan-India and even international audiences. Their strong storytelling, unique cultural flavor, and high production values are winning over viewers across age groups and regions.

OTT platforms are now investing heavily in regional content, giving filmmakers from the South more visibility than ever. Industry analysts predict that by the end of 2025, over 50% of India’s top-streamed content will be regional, with South Indian cinema at the forefront.