Founded in 2012 by former investment banker Falguni Nayar, Nykaa has transformed from a niche beauty e-commerce platform into one of India’s most successful startups.

 It pioneered the online beauty retail space by focusing on authentic, curated products and building trust among women consumers. Over the years, Nykaa expanded into fashion, personal care, men’s grooming, and launched its own private labels. With an innovative omnichannel approach—combining a strong online presence with over 150 physical stores—it created a seamless shopping experience. Nykaa’s powerful influencer marketing, content-driven strategy, and product authenticity helped it build deep customer loyalty. In 2021, it became the first woman-led startup in India to go public, with an IPO valued at over ₹1 lakh crore. Today, Nykaa continues to lead the beauty-tech space while inspiring a new generation of women entrepreneurs and digital-first brands across India.