India's e-commerce sector is experiencing an unprecedented boom in 2025. With a market size projected to reach ₹15.6 lakh crore, online sales have surged across urban and rural areas alike. A major driver behind this rise is the increased participation from tier-2 and tier-3 cities, now accounting for over 56% of the total online shoppers. Affordable smartphones, widespread internet access, and user-friendly payment systems like UPI have empowered millions to shop online. Additionally, the quick commerce model, promising delivery within minutes, is gaining immense traction. 

As digital infrastructure expands and more consumers shift from offline to online, India's online retail ecosystem is becoming a key pillar of economic growth.